Crucial SEO Updates for 2025 and Beyond
Crucial SEO Updates for 2025 and Beyond When it comes to SEO, a lot has changed in 2025, from AI-powered results to community search results. Despite the fast evolution of SEO, one thing remains true: SEO is a long-term investment into your brand. In a recent blog, we shared how you can Elevate Your SEO […]
Why UX Design Is Crucial for SEO Success and Winning Ad Campaigns
The success of your SEO and Ad effectiveness hinges on more than using the right keywords and clever headlines. Having a positive user experience matters more than you think. In fact, it can be make or break, leading to higher engagement, lower bounce rates and increased time on sites. User Experience Design (UX Design) is […]
Welcome to the Rise of Social Media SEO
You may have heard that hashtags on social media are well and truly dead. As social media platforms like Facebook, Instagram, Reddit, Pinterest, TikTok and X (formerly Twitter) have evolved, so has the way content gets pushed out and optimised for viewers. Brands are moving away from hashtag dumping, and going viral is no longer […]
Red Herring Digital partners with Semrush
We’re thrilled to announce that Red Herring Digital has partnered with Semrush! This partnership will extend our data, analytics and reporting capabilities in all aspects of digital marketing. You might not know, but data, analytics, and reporting play significant roles in digital marketing. They help us refine SEO, optimise PPC bids, tailor content to your […]
Digital Marketing Trends for 2025
With 2025 just around the corner, it’s time to start thinking about a digital marketing strategy that will fit the trends and technology set to shine in the new year. We asked our team of experts to share the top tips, trends and insights businesses should consider in 2025 to stay ahead of their competition. […]
What Is SEO And Do We Even Need It?
We’ve all heard of SEO, but is it still relevant? The short answer is yes. Every day, billions of searches are made on Google and other platforms for information or products. Therefore, being at the top of those search engine rankings is essential to attracting potential customers and increasing brand visibility. So, what is SEO, […]
Your Cookies Are Going In The Bin
Third-Party Cookies Are Being Phased Out! Have you heard? Third-party cookies are going for good. For years, marketers have been using cookies as tracking tools to collect data about web users’ browsing activity and target users with personalised ads, but this is all about to come to an end. So, are we on the brink […]
The Do’s and Don’ts of Search Engine Optimisation (SEO)
Top 10 tips for Search Engine Optimisation (SEO) If you find SEO confusing and hard to master, you’re not alone. SEO is crucial in today’s digital landscape in order to ensure your website’s success and visibility. Whether you’re just beginning your SEO journey or have already started but need some help, we’ve put together some […]
Local SEO: What is it, and how does it work?
Local SEO: What is it, and how does it work? A local SEO plan is a type of search engine marketing that increases the visibility of your business in Google’s search engine results. Any company with a physical address or that targets a particular geographical area might profit from local SEO. A local SEO strategy can […]
Access the Power of Facebook Ads
Access the Power of Facebook Ads – Social Media Marketing in Melbourne When you advertise on television, you pick a time slot, a channel and essentially an audience to broadcast your advertisement to. However, you can’t be sure who the people sitting in front of the television are, or if they just have the television […]