Better creativity
Stronger impact.
Great creative is the spotlight
that brings your story to life.
We deliver tailored, audience-first creative content designed to boost engagement, keep visitors hooked, and convert clicks into customers.
Creative tailored to
every
digital placement
We craft creative that fits perfectly wherever your brand needs to be.
Whether it’s dynamic video for streaming platforms or social media ads, engaging animations for display ads, or eye-catching visuals for DOOH, we design content optimised for each channel to maximise impact and reach.
Social Media Advertising
Video Streaming Platforms like YouTube
Traditional / Digital Out of Home
Display and Programmatic Advertising
Audio Streaming Platforms like Spotify
Influencer & Creator Content
Photo Pictures
Post-Production
Video
Drone Aerial
Animation Motion Graphics
Design
Branding
What you get
- Channel specific creative
- Creative Strategy
- Full-service production – from strategy to shoot, talent sourcing, styling, editing, and execution
- Audience-focused content
- Creative Retainers
- Creative tailored to any placement
- Fast turnaround times
- Dedicated creative partnership and ongoing support
Frequently asked questions
What does “Creatives” mean at Red Herring Digital?
At Red Herring Digital, “Creatives” refers to full-service, audience-focused content designed to bring your brand story to life and drive results. This includes video, photography, animation, post-production, copywriting, branding, and UGC creator sourcing. We produce content tailored for every platform, social media, streaming, display ads, DOOH, and even traditional placements like print and billboards. With our in-house studio, strategy, production, and ongoing creative support are all handled under one roof, ensuring your brand looks consistent, engaging, and high-performing across all channels.
To learn more about our studio, visit Yarraville Studio Hire.
Do you handle end-to-end "Branding" projects, or only refresh existing brand assets? (e.g., Logo design, style guides, brand voice, etc.)
At Red Herring Digital, we offer full-service branding. We can manage everything from creating a brand from scratch, including logo design, style guides, brand voice, and visual identity, to refreshing and updating existing brand assets. Our team ensures that every element of your brand is cohesive, professional, and aligned with your business goals, helping you make a strong and lasting impression in the market.
What is your process for "UGC Creator Sourcing" and how do you ensure the creators are authentic and aligned with our brand?
At Red Herring Digital, we follow a full-service, data-driven approach to UGC (User-Generated Content) creator sourcing. First, we identify creators whose audience, style, and values align with your brand. Next, we vet them carefully by reviewing their engagement quality, past collaborations, and the authenticity of their followers.
We then manage the outreach, contracts, and briefing, ensuring creators understand your brand voice and campaign goals. Throughout the process, we monitor content performance and audience feedback to guarantee the UGC is both authentic and effective in representing your brand.
How is the "Creative Strategy" developed, and how does your team ensure the content is truly "Audience-focused"?
At Red Herring Digital, our Creative Strategy is developed through a data-driven and collaborative process. We start by analysing your brand, audience, and competitors to understand what resonates with your target market. Next, we define campaign objectives, messaging, and content formats tailored to those insights.
To ensure content is truly audience-focused, we:
- Use real audience data and performance analytics to guide creative decisions.
- Test different concepts and formats to see what drives engagement.
- Continuously optimise content based on feedback, trends, and platform performance.
Our goal is to produce content that not only aligns with your brand but also connects with your audience in meaningful and impactful ways.
With our in-house studio, we can execute this strategy end-to-end, from concept to production and optimisation. Since we offer full digital services, we look at all your channels, social media, website, SEO, and more, and work closely with your teams to create a seamless, integrated strategy.