Meta Ads: The Secrets to a Great Campaign
Meta ads are a powerful option for any business looking to scale. With over 3 billion monthly users on Facebook, 2 billion on Instagram, 2 billion on WhatsApp, and 300 million on Threads, you have access to an enormous, connected ecosystem. Through the behavioural learnings and detailed audience data collected across these platforms, Meta is […]
Welcome to the Rise of Social Media SEO
You may have heard that hashtags on social media are well and truly dead. As social media platforms like Facebook, Instagram, Reddit, Pinterest, TikTok and X (formerly Twitter) have evolved, so has the way content gets pushed out and optimised for viewers. Brands are moving away from hashtag dumping, and going viral is no longer […]
Influencers, Creators, or Ambassadors? Decoding the Roles to Elevate Your 2025 Content Strategy
Navigating the digital marketing landscape requires understanding the different players and how they can be leveraged to boost your brand. The Deloitte Creator Economy in 3D Report estimates that the creator economy is projected to be worth $250 billion and with figures like those it may be worth considering investment. Influencers, content creators and brand […]
Is Going Viral All It’s Hyped Up To Be?
Have you Seen These 4 Viral Posts? Many brands strive towards creating viral posts, but is going viral all it’s hyped up to be? Not to mention, once you go viral, what’s next? We picked 4 current viral trends and posts and discussed the pros and cons. Take a look below. Do you have a […]
New Meta updates will impact brands advertising through reels and stories
Meta is rolling out new Meta-design safe zones for ads being displayed in reels and stories across social media platforms. Here’s what you need to know: One of the new features of 2023 that is gradually being rolled out is the Meta-design safe zones. These safe zones will allow advertisers to take full advantage of […]
3 Ways Your Business Can Benefit From TikTok
Since its inception in 2018, TikTok has quickly become one of the most popular social media platforms worldwide. It’s currently used in 150 countries and has over 1 billion users. What is TikTok? Contrary to belief, TikTok isn’t just an app for kids doing dances. It’s a platform where users can create original short videos […]
The Ultimate Guide To Optimising Your Instagram Stories
If you’re familiar with the world of social media, then you’re sure to know about Instagram Stories. First launched in 2016, IG Stories have grown substantially in usage numbers ever since. Interestingly enough, the average number of feed posts published by influencers actually declined every year since stories were introduced on the platform. So, why […]
7 Ways Influencers Can Leverage Your Brand On Social Media.
Ah, social media influencers. The hyper-perfect self-made models we all love to wish we are… or so they used to be. Social media Influencers are no longer just the Barbies of the digital playground we spend our lives exploring. As social media behaviours progressed, so too did the look, reliability and profile of what ‘influencers’. […]
Is iOS 14 the end of the world as we know it?
We all know that the digital landscape is constantly changing. In 2020, tech conglomerates were hit hard with pressures relating to privacy, data security and surveillance. After Zuck sweating it out from the Cambridge Analytica data scandal of 2018, tech giants have been under more pressure than ever to be transparent in their data collection […]
Decoding TikTok’s Algorithm & How To Use It To Your Brand’s Advantage.
Decoding TikTok’s Algorithm & How To Use It To Your Brand’s Advantage. Dubbed the casino of social media due to its deliberately hypnotic scrolling technology, algorithm and its full screen, time hiding layout, TikTok is designed to keep you on the platform for as long as possible. If you’re like us and have sheepishly joined […]