Why September Is the Secret Weapon for Winning Black Friday & Christmas
It’s no secret that Black Friday and Christmas are the biggest shopping events of the year, where brands can achieve record sales. But the truth behind that secret is that brands that win the holiday sale season begin in September. Meta’s latest update now places greater importance on ad creative, meaning businesses can no longer […]
AI in Marketing – The Dos and Don’ts
AI in Marketing – The Dos and Don’ts AI is everywhere; it’s on social media, in your phone, and it’s even in the washing machine. So, it’s no surprise that it’s present in marketing. But there are tactful ways to use it and others that we discourage. Remember, it’s a Language Learning Module (LLM) and […]
Welcome to the Rise of Social Media SEO
You may have heard that hashtags on social media are well and truly dead. As social media platforms like Facebook, Instagram, Reddit, Pinterest, TikTok and X (formerly Twitter) have evolved, so has the way content gets pushed out and optimised for viewers. Brands are moving away from hashtag dumping, and going viral is no longer […]
Red Herring Digital partners with Semrush
We’re thrilled to announce that Red Herring Digital has partnered with Semrush! This partnership will extend our data, analytics and reporting capabilities in all aspects of digital marketing. You might not know, but data, analytics, and reporting play significant roles in digital marketing. They help us refine SEO, optimise PPC bids, tailor content to your […]
Elevate Your SEO Strategy to Stay Ahead of The Game
SEO is changing. Are you up to date on all the latest? Search Engine Optimisation is improving your website’s visibility on search engines like Google to capture your audience’s attention and lead them to your offering. However, with advancements in technology, brands need to adapt to stay competitive. In 2025, SEO isn’t just about keywords […]
Influencers, Creators, or Ambassadors? Decoding the Roles to Elevate Your 2025 Content Strategy
Navigating the digital marketing landscape requires understanding the different players and how they can be leveraged to boost your brand. The Deloitte Creator Economy in 3D Report estimates that the creator economy is projected to be worth $250 billion and with figures like those it may be worth considering investment. Influencers, content creators and brand […]
Digital Marketing Trends for 2025
With 2025 just around the corner, it’s time to start thinking about a digital marketing strategy that will fit the trends and technology set to shine in the new year. We asked our team of experts to share the top tips, trends and insights businesses should consider in 2025 to stay ahead of their competition. […]
Are you Ready for the Shopocalypse? Your Guide to Surviving Black Friday 2024
If you haven’t started planning your Black Friday and Cyber Monday marketing (BFCM), time is running out. But don’t worry–we’ve got you covered. We’re sharing some tips to fast-track your strategy and make the most of the year’s biggest shopping event! Shopping targets acquired Set yourself up for success by optimising your audiences now so […]
How to Build a High-Performing Marketing Team: Best Practices for Success
When developing your marketing department, it can be difficult to have all the technical, strategy and platform skills needed to get the best outcomes from your in-house team. This is where partnering with an agency can save a marketing manager from being a jack of all trades or burning out. In 2024’s fast-paced digital landscape, […]
Don’t Let EOFY Campaigns Ruin Your Brand
As the end of the financial year approaches, customers can expect to see incredible discounts and deals on a wide range of goods and services. While these deals can attract customers, it’s easy for brands to get swept up in the fray and lose sight of their unique brand voice, flagship products or key services […]