RMS Traders

Turning a legacy name into a category leader: How we helped RMS Traders 5x revenue.

RMS Traders is a trusted high-end natural stone supplier, positioned as a premium offering in the Australian Market.

Client: RMS Traders

Industry: Building & Construction

Speciality: Architecture Stone & Surface Design

Established: 1984

Team: 35+ Employees

Locations: Richmond, Hoppers Crossing, Newtown

Partnership since: 2016

Origin

In 2016, RMS Traders stood at a generational crossroads. Founded in 1984 and built into a reputable name in Hoppers Crossing, the business was transitioning leadership from founder to son. The objective was clear but complex: maintain the family legacy, built over decades, while modernising the business for the digital time.

This wasn’t just a handover. It was a reinvention of how the business operated, marketed and scaled.

Today, RMS Traders has evolved from a local supplier into a recognised category leader. The business has tripled its warehousing capacity, opened premium showrooms across Melbourne and Geelong, achieved Climate Positive certification, and built a digital presence that drives consistent growth.

Strategy Roadmap

The standard agency scope wasn’t enough to meet RMS Traders’ ambition. We worked closely with the team as a full-stack growth partner to architect the digital ecosystem required for multi-site scale.

The Ecosystem:

Operational Infrastructure

We supported their CRM implementation and digitised inventory workflows, replacing manual stock-keeping with a streamlined, data-led operation.

Digital Innovation

Designed and launched a custom website with a premium shopping experience and set up advanced analytics tracking to provide real-time insight into performance.

SEO Defence

We carefully managed a high-stakes domain migration, safeguarding decades of search authority while modernising and improving the user experience.

Data Integrity

Implemented advanced tagging and reporting protocols to ensure every digital marketing dollar is tracked, measured and accounted for.

Growth timeline

1984: RMS Traders established.
2016: Our partnership begins, focusing on improving online visibility.
2018: Identified the key opportunity to drive direct online sales, reducing reliance on third-party platforms like eBay, then migrated to WordPress and launched RMS Traders’ first online store
2019: Introduced ‘Samples onDemand’, digitising the showroom experience and promoting the ‘sale magnet’ that enabled customers to order samples online. A major lead driver that continues to perform today.
2020: Doubled down on our digital marketing efforts and successfully weathered the economic impacts of COVID.
2021: Launched the first annual product specification book, designed for B2B clients. It was used both in print and as an online lead magnet.
Opening of the Richmond showroom.
2022: Brand and logo refresh to position RMS Traders as a premium supplier.
Opening of the Geelong Showroom
2023: Developed and launched a new custom website with an improved shopping experience alongside hosting and security upgrades to support increased traffic.
2024: The Geelong showroom relocated to Newtown and expanded the headquarters.
2025: Migrated to primary domain rmstraders.com.au.
Opened the slab warehouse and showroom.
2026: Future expansion plans underway.

Big data

User engagement increased 123% after we launched the new website design.

Consistent increase in total traffic year on year over the past 10 years.

28% improvement in our overall average ranking position on Google.

Alongside the web launch, we managed a rebrand and domain change with minimal impact on traffic and rankings.

A true partnership

Our work with RMS Traders goes far beyond the ad account. We act as a strategic sounding board to the executive team, providing input on growth decisions, including the Newtown site acquisition, developing the internal marketing function, and planning long-term expansion.

We don’t just amplify the brand; we help build the business behind it.

Client testimonial

We’ve been partnering with this incredible team since 2016, and they have been instrumental in helping us 5x our revenue.

They didn’t just handle our digital marketing; they served as a full-stack growth partner, helping us seamlessly transition our family legacy into the digital age.

From launching our custom website to supporting our expansion into premium showrooms across Melbourne and Geelong, their strategic guidance has been invaluable. We couldn’t ask for a better partner!