Deakin Res
161% Increase in Lead Generation
Deakin Res are the Student Residential arm of Deakin University.
Deakin Res partnered with us to boost their online Ad performance across Meta and Google, increase the and student accommodation and make their overall ad performance more consistent.
Problem
The client’s objective was to improve paid media conversions and reduce cost per click across Google Ads and Meta Ads in the university and accommodation sectors.
Action
With an always-on approach, our team delivered top, middle and bottom-of-funnel campaigns across Google and Meta networks targeting consumers seeking university accommodation on and off res.
Impact
We achieved the following results for our client
161%
increase in lead generation enquiries over 2024
96%
drop in cost per click.
96%+
of student accommodation filled in 2025.