want to be the
ANSWER?
start Ai search optimisation.
Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), run by a 10-year, Australia-based team. We get your brand cited in AI Overviews, ChatGPT, Perplexity, Gemini and Copilot.
Based in Yarraville, Melbourne, Red Herring Digital is an AEO and GEO agency in Australia. AI search optimisation is the work of becoming the source an answer engine reaches for. Answer Engine Optimisation (AEO) wins you the direct answer. Generative Engine Optimisation (GEO) wins you the citation inside the generated response. Two halves of one job, and we do both from Yarraville.
No black box, no jargon tax. You get a clear diagnosis of why AI answers skip your brand right now, a fix list in priority order, and monthly reporting on the prompts where you’re named, and the ones where a competitor is named instead.
AI search optimisation services
Answer Engine Optimisation
We shape your pages around real questions, put the answer first, and mark it up so engines can read it.
Generative Engine Optimisation
We track your mentions and lift your visibility using the latest prompt research.
Entity & Knowledge Graph
One clear description of who you are, everywhere a model might read it.
Prompt Research & Tracking
The prompts your buyers actually type, monitored monthly across all five engines.
Structured Data & Schema
Service, FAQ Page and Organisation markup, declared properly and kept that way.
Content Restructuring
We rework what you already have into passages a model can lift and credit.
Digital PR & Citations
Get journalists, bloggers and publishers talking about you in the sources models quote.
Technical Foundations
Is your site holding you back? AI crawlers are less forgiving, not more. Let’s fix it.
What you get
- Named in AI answers, not just ranked
- Citation share tracked across five engines
- Entity clarity that survives a model update
- Schema that declares what you actually sell
- Accurate descriptions, not hallucinated ones
- Content your buyers and the models both use
- An Australia-based team, nothing offshored
- Reporting a board can read in one page
Why Ai search matters
People ask, they don't search
Your buyers type whole questions and comparisons into a chat box. If your site only answers keywords, you're invisible at the moment the decision gets made.
The citation is the click
One answer, two or three sources named. Being one of them beats a page-one position nobody scrolls to any more.
Clarity compounds
Models reward brands described the same way everywhere. The work you do now keeps paying every time the engines retrain.
Our 4-step AI search process
A four-step framework built for AI visibility, run the same way every time.
Technical Audit
We check crawlability, structure and machine readability so AI systems read your content the way you meant it.
Prompt Research
We find the conversational queries and phrasing patterns your buyers really use, then build the strategy around them.
Content Production
We produce structured, entity-focused content built to be extracted and quoted by large language models.
Authority Building
We strengthen citation signals with digital PR, relevant backlinks and entity reinforcement across trusted sources.
AEO vs GEO:
what's the difference?
Short version: AEO is about being the answer. GEO is about being in the answer. You need both, and the groundwork overlaps heavily, which is why buying them as two separate engagements just costs you more.
AI search isn’t a separate service to SEO. It’s built on it.
AEO and GEO sit on the same foundations as good SEO: a crawlable site, clear structure, real authority. If those are broken, no amount of prompt work will get you named. So we don’t sell you SEO over here and AI optimisation over there. One strategy, one set of foundations, extended to the surfaces where your buyers now.
| Dimension | AEO | GEO |
|---|---|---|
| Goal | Be the resolved answer to a question | Be a cited source inside a generated response |
| Surfaces | AI Overviews, featured snippets, People Also Ask, voice | ChatGPT, Perplexity, Gemini, Copilot, Claude |
| Main levers | Question-led structure, schema, direct answers, technical health | Entity clarity, third-party corroboration, quotable passages, digital PR |
| Measured by | Answer-box and AI Overview presence, click share | Share of voice across tracked prompts, citation counts, sentiment |
Where we get you cited
Ai Overviews
Google’s generated answer. Won with schema, structure and existing organic strength.
ChatGPT
Where “who does AEO in Australia” actually gets asked. Clarity about who you are wins here.
Perplexity
Cites aggressively and live. The fastest surface to see movement on.
Gemini
Leans on Google’s index and your knowledge-graph footprint.
Copilot
Bing-fed, and quietly ignored by agencies that only watch Google.
The Red Herring Digital difference in Ai search.
AI visibility you can point at, in the places your buyers now ask.
We collect the questions your buyers really ask an assistant, run them, and record who gets named. That baseline becomes the brief, and every fix after it aims at a prompt we can re-test.
Models get confused by brands that describe themselves five different ways. We settle on one description, declare it in schema, and line it up across the directories, profiles and publications models read.
Short, factual passages with the answer first. Written for people, structured so a generative engine can lift a sentence and credit you for it.
Search, ads, social, creative and web all sit under one roof, with our own studio down the hall. Your story stays the same story everywhere, and that consistency is exactly what earns the citation.
Search has evolved. We adapt your visibility for Google, AI, and everything in between.
Frequently asked questions about AEO & GEO
What is AI Search Optimisation?
AI Search Optimisation is the process of helping your business become the answer, or a trusted source, in AI-powered search engines like ChatGPT, Google AI Overviews, Perplexity, Gemini and Microsoft Copilot. At Red Herring Digital, we combine Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to improve your visibility wherever your customers are asking questions, not just where they’re typing keywords.
What's the difference between AEO and GEO?
Answer Engine Optimisation (AEO) helps your website become the direct answer to a user’s question in search results, while Generative Engine Optimisation (GEO) helps your business get cited as a trusted source within AI-generated responses.
The two work together. AEO focuses on creating clear, structured answers that search engines can understand, while GEO strengthens your brand through entity optimisation, authoritative content, digital PR and consistent business information. At Red Herring Digital, we deliver both as one integrated strategy because that’s how modern AI search works.
How is AI Search Optimisation different from traditional SEO?
Traditional SEO is primarily focused on improving your rankings in search engine results pages. AI Search Optimisation goes a step further by helping your business become the answer that AI assistants recommend or cite.
The strongest AI strategies are built on solid SEO foundations, but they also require structured data, entity optimisation, prompt research, authoritative content and consistent brand signals across the web. At Red Herring Digital, we combine both disciplines to help businesses succeed in today’s search landscape.
How do you measure success with AI Search Optimisation?
We measure far more than rankings. Our reporting focuses on whether your business is actually being discovered and recommended by AI platforms.
Depending on your goals, we track metrics such as:
– Mentions and citations across ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot.
– Share of voice for high-value prompts.
– AI Overview visibility.
– Growth in branded searches and organic traffic.
– Leads and enquiries generated from AI and organic search.
Our reporting is designed to clearly show how your visibility is improving and where further opportunities exist, so you always understand the return on your investment.