Reporting that answers
the right questions.
Analytics Strategy & Setup
GA4, GTM & BigQuery Implementation
Funnel & Journey Analysis
Conversion Tracking
Performance Audits
Benchmarking & Goal Setting
Data Governance & Documentation
Internal Training & Enablement
What you get
- Analytics strategy integrated into your marketing planning
- Clean, reliable GA4 and GTM setup
- Clear dashboards in Looker Studio
- Real-time reporting tailored to your goals
- Frameworks that scale across marketing, IT, and product
Our dashboards are
- Live & Automated — no more manual data pulls
- Insight-First — designed to answer your key marketing questions
- Customised to Your Goals — not just standard templates
- Updated in Real Time — so your decisions are always current
- Clear & Client-Friendly — made for action, not interpretation
Live dashboards that keep you in the know.
We build real-time dashboards that cut through the noise.
Whether you’re tracking ROI, campaign performance, or user journeys, we make sure you can see it all, live and in one place.
Want to build a better digital strategy?
Frequently asked questions
Why is analytics essential for every brand’s growth and success?
Analytics transforms raw data (like website clicks, sales figures, and ad views) into actionable insights that directly improve efficiency, customer experience, and profitability. Without it, brands are essentially operating on guesswork.
Every brand needs an analytics service because, in the digital age, data is the foundation of informed business decisions. Analytics transforms raw data, like website clicks, sales, and ad views, into actionable insights that improve efficiency, customer experience, and profitability.
It enables data-driven decision making by replacing guesswork and revealing the root causes of issues, provides deep customer understanding to personalise experiences and optimise the customer journey, helps maximise ROI by tracking marketing performance and enabling real-time campaign optimisation, and gives a competitive advantage by identifying trends, anticipating customer behaviour, and streamlining operations.
Without analytics, brands risk operating on assumptions instead of evidence, missing opportunities to grow and optimise effectively.
What tools does Red Herring Digital use for analytics?
At Red Herring Digital, we use a variety of tools and never limit ourselves to just one. We select the best tool for each specific data need from hundreds of options available to us, based on your goals.
In today’s rapidly evolving digital world, technology shouldn’t limit our approach. While we can leverage tools like Google Search Console, Google Analytics, Clarity, SEMrush, and others, we continually update and adapt our toolkit to deliver the best results.
This way, we provide you with useful, high-quality traffic and insights that keep pace with the constantly changing digital landscape.
How do you determine the "right questions" to answer in the reporting, and how often do we meet to review the insights?
At Red Herring Digital, we start by understanding your business goals, KPIs, and marketing objectives. This allows us to identify the right questions to answer, focusing on metrics that truly impact performance, customer behaviour, and ROI rather than just vanity numbers. Our reports are tailored to highlight actionable insights that help guide strategic decisions.
We believe in close collaboration, so we schedule regular review meetings, weekly, bi-weekly, or monthly, depending on your needs, to go over insights, discuss trends, and adjust strategies in real-time. This ensures your campaigns are always optimised and aligned with your business goals.
In which areas does Red Herring provide reporting and analysis?
At Red Herring Digital, our work is always data-driven. No matter which service you use from us, data analysis is at the core of everything we do.
We provide regular, detailed reports and share insights on your campaigns, performance, and audience behaviour. Additionally, we discuss these insights during meetings, ensuring a collaborative approach where strategies are continuously optimised based on real data.