Don't wing it.
Build better digital strategy
We build holistic, high-performing strategies that connect platforms, content, and audiences to real business outcomes.
Funnel Strategy & Customer Journey
Content
Strategy
Campaign Planning & Channel Mix
Digital
Roadmaps
What you get
- Strategy Workshops
- Channel Strategy
- Content Planning Guidance
- Target market analysis
- Competitor Analysis
- SEO & SEM Opportunity Audits
- Monthly Reporting
- Live Dashboards
- Ongoing strategic support
- Conversion Rate Optimisation Recommendations
Brand identity & brand guidelines documents
Ensure your digital strategy is implemented consistently and effectively across all platforms.
How we build smarter analytics
Ensure your digital strategy is implemented consistently and effectively across all platforms.
Want to build a better digital strategy?
Frequently Asked Questions
Why Red Herring Digital is Considered One of the Top Digital Strategy Agencies in Australia
Red Herring Digital is considered one of the top agencies in Australia for digital strategy primarily due to its strategy-first approach, full suite of integrated digital services, and proven focus on delivering measurable ROI for clients.
- Integrated Strategy: Combining deep digital strategy expertise with creative execution and data-driven marketing (SEO, Paid Ads, Social) under one roof, ensuring campaigns are cohesive and effective.
- Results-Oriented Focus: Prioritising Return on Investment (ROI) and providing clear, monthly performance tracking to demonstrate business impact.
- Local Market Knowledge: Leveraging our Melbourne base to provide an in-depth understanding of the Australian consumer landscape, crucial for local campaign success.
What is included in the "Full-service Production" package?
At Red Herring Digital, our Full-Service Production package covers everything you need to bring your brand content to life, from start to finish. This includes:
- Concept development and creative strategy tailored to your brand and audience
- Scriptwriting, storyboarding, and planning for video or multimedia projects
- In-house filming, photography, and animation using our fully equipped studio
- Post-production, including editing, motion graphics, sound design, and colour grading
- Content optimisation for all platforms, social media, website, display, streaming, and more
- Project management and collaboration with your team to ensure deadlines and quality are met
With this package, we handle every stage of production so you get high-quality, audience-focused content without needing to coordinate multiple vendors.
We can also add UGC integration, influencer content, and campaign-ready assets if needed, making it truly end-to-end.
What does the process of making a strategy for a new brand look like at Red Herring Digital, and what types of professionals are involved?
At Red Herring Digital, developing a strategy for a new brand is a collaborative, data-driven process. Here’s how we approach it:
- Discovery & Research: We start by understanding your brand, goals, audience, competitors, and market trends.
- Brand Positioning & Messaging: We define your brand voice, unique value proposition, and key messaging.
- Channel & Content Strategy: We identify the most effective channels (social media, website, paid ads, SEO, etc.) and plan content types and formats tailored to your audience.
- Creative Strategy & Planning: We develop concepts, visuals, and campaign ideas that reflect your brand identity.
- Execution & Collaboration: We coordinate with your team to produce content, launch campaigns, and monitor performance.
- Optimisation & Reporting: Using real-time data, we refine strategies to maximise engagement, conversions, and ROI.
Our team of professionals includes:
- Digital Strategists: guiding overall strategy and campaign planning
- Creative Directors & Designers: creating visual identity, graphics, and layouts
- Content Writers & Copywriters: developing brand messaging and copy
- Videographers & Photographers: producing high-quality visual content in our in-house studio
- Social Media & Paid Media Specialists: managing channels, ads, and campaigns
- SEO & Analytics Experts: optimising content and tracking performance
- Project Managers: ensuring seamless execution and communication
This full-service approach ensures every aspect of your brand’s strategy is cohesive, audience-focused, and performance-driven.
Who manages brand creative at Red Herring Digital?
At Red Herring Digital, we have a Head of Creative who oversees the creation and quality of all content and actively participates in its production. Our team also includes skilled videographers and designers who produce a wide range of content, video, graphics, and more, based on the strategies developed by our strategy team for each creative project. This ensures that every piece of content is aligned with your brand and campaign goals while maintaining the highest quality standards.
Meet our team here.