About Red Herring Digital agency
Born from a shared passion of helping Australian businesses succeed.
We aren’t your typical bloated agency. We give you direct access to our core team of specialists (no ticketing systems, no offshoring, just seasoned pros).
We stride on data backed strategy, flawless execution, and a measurable return on your investment.
A decade of expertise
Our founders, Alex and Phil, combined their expertise to officially launch Red Herring Digital in
2015. Since then, we’ve built the exact network and resources needed to drive real results across the board. We act as your bolt-on digital department, deeply integrating into your organisation as a vital growth partner.
Our Mission: To cut through the noise with expert strategy and flawless execution. We bypass the red tape to deliver direct, senior-led marketing that drives real growth, because when our clients win, we win.
Our Vision: To build a powerhouse collective of brilliant minds, delivering unmatched creative and strategic digital marketing.
Our people behind the work
We don't do generic. Our team is built entirely of seasoned media, marketing and communication experts. Our whole team touches every account, thinking collectivley to build the best solutions for your brand.
Alex
managing director
Everyday is completely different, and i thoroughly enjoy the ever changing challenges I'm presented with.
Gemini
Taking the time to learn your brand and in turn identifying key opportunities to maximise growth and returns.
Espresso or Oat Latte
❤️❤️❤️❤️❤️❤️❤️❤️❤️
Problem solving new ways to make our clients thrive.
12
Mornings Smooth focus. Afternoons Chaotic Energy.
Phil
creative director
About how much time I'm on their websites.
The whole Adobe Creative Suite
Figuring out weird issues and getting to the bottom of them.
Oat Latte
😂😂😂😂😂
Any questions around Photography, Videography, Programs, web related questions you name it.
4
Pink Floyd.
Alana
head of strategy
Google Analytics
Oat Latte
🤪🤪🤪🤪🤪🤪🤪🤪🤪🤪
All of them
Tom
account manager
That my most important work often happens when they aren't even in the room. I view myself as your voice during our internal brainstorms and production meetings.
Spotify & reminders.
Great Multitasker.
Soy Flat White Extra Shot.
🫰🫰🫰🫰🫰🫰🫰
The answers to every question.
13.
Depends on the vibe of the day.
Renee
social media manager
I don’t actually scroll for ‘inspiration’ much - content creation and ideation comes from knowing the brand and goals of my clients.
Adobe Illustrator
Making memes.
Mocha with lactose free milk
✨️✨️✨️✨️✨️
Designing or advice for tackling a creative problem.
13
Smooth focus
Zahra
seo specialist
I’m solving problems our clients didn’t even know they had.
GSC (Google Search Console)
As a psychologist, I combine my knowledge of psychology and SEO to better understand user behaviour in the digital world in my everyday work.
Cappuccino is my fav
A pink heart 🩷🩷🩷
SEO related questions
51
None! Knowledge based podcasts.
Arbi
content creator
Scriptwriting, storyboarding, producing, location scouting, styling, shooting and editing.
Adobe Premiere Pro
Visual storytelling
Short black with a dash of honey
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
Filming & editing
A modest 6
Neo-Soul / R&B / Lo-fi = Smooth focus
Kim
copywriter
I spend a lot of time thinking and researching, words are the final piece of the puzzle.
Grammarly. My second set of eyes!
Turning big ideas into copy that resonates.
Oat latte, always.
❤️❤️❤️❤️❤️❤️❤️❤️❤️
Quickly turning thoughts and ideas into punchy copy.
Only 10!
Noise-cancelling headphones and classical music to lock in.
Renata
paid ads specialist
I analyse every brand through the lens of the 4Ps (product, placement, price, promotion) before launching any campaign. Paid advertising isn’t just about targeting. It’s about deeply understanding a brand’s positioning and refining how it performs in the market.
Ads Manager & GA4
I balance creativity with data/numbers.
Almond Latte
🤍🤍🤍🤍🤍🤍🤍🤍🤍
Promo Campaign Ads
13
Depending on my mood, sometimes it could be LP, sometimes Tchaikovsky
YENNIA
business development
I get to understand people behind the business. Their personalities, how they think and what they value.
Prompt Cowboy
Business growth and forming long-term relationships.
Almond Cap
🙌🙌🙌🙌🙌🙌🙌🙌🙌🙌
Improvement Opportunities
17
Neat Freak
Aires
senior developer
Clients would probably be surprised that I spend more time thinking about how things should work than actually building them. I build scalable websites, not just pages.
My tech stack - WordPress / Elementor / Crocoblock
I turn messy ideas into scalable websites that actually work.
Heart palpitates so just hot chocolate please for me!
😂😂😂😂😂
Website development and troubleshooting
3
Chaotic energy
We're social
Recent work for SOLBEVI. A limoncello spritz in a can.
A campaign capturing small-group summer moments, where plans come together quickly and the right drink shows up effortlessly.
Timeless stone, made for every space.
Latest work for @rmstraders
We`re proud to announce that Red Herring Digital is officially a sponsor of the @zeroshot.aipodcast 🎙️
Zero Shot is an Australian podcast cutting through the AI noise with real, practical conversations about AI and business. No hype. Just the stuff that actually matters with Yennia La Rotta from our team behind the scenes producing it.
This latest episode is especially relevant as James Gauci and Llew Jury deep dive in GEO (Generative Engine Optimisation).
GEO is the evolution of SEO (Search Engine Optimisation) that determines whether your business shows up when people search on ChatGPT, Perplexity, or Google`s AI Overviews. It`s shaping digital marketing strategy right now, and it`s something most businesses are just beginning to jump on board with.
We highly recommend giving it a listen 🎧 Link in our story.
We`ve been getting our clients noticed with AI visibility as part of our SEO and GEO services at Red Herring Digital.
Location, location, location! 📍 When it comes to Real Estate marketing, location is key and Jas Stephens have secured some key spots in the inner west!
A little different from our typical digital projects, we transformed Jas Stephen`s local billboards to connect with and celebrate the local community.
Thank you to the wonderful Yarraville and Seddon communities for featuring in our brand photography and sharing glimpses into your lives with us ❤️
A beautifully renovated Inner-West Melbourne classic, the kind of home people actually want.
We used it as the centrepiece for a relaxed YouTube campaign, helping @jas_stephens1923 build brand recognition in the community they know best.
We love how the relaxed autumnal vibes came out for this one. 🍂
#RealEstateMarketing #YoutubeMarketing #DigitalMarketingAgency
Even in Melbourne`s winter chill, there`s lots to love about Yarraville ❤️ Thank you to all the local businesses who featured!
@railway_hotel_yarraville
@roccos_delicatessen
@suntheatre
@romanee_yarraville
@occidentcafe
@saigonalley3013
@jas_stephens1923
@pizzadasporto
@yarraville_village
#ContentCreation #Videography