Want
big
wins?
Run better online ads.
Facebook Ads
The rules of advertising just changed and they changed fast. Facebook and Instagram are no longer just social platforms. They’ve become AI-powered targeting machines, and the businesses that understand this are pulling ahead of everyone else.
Facebook commands over 3 billion monthly active users, and 83% of marketers worldwide run campaigns there with Instagram close behind at 78%. But scale means nothing without strategy. Businesses using AI-powered ad tools are seeing 28% better performance and 19% lower cost per acquisition on average.
This is where Red Herring Digital comes in. We build intelligent, data-driven campaigns that work with Meta’s AI, handling everything from audience targeting to creative and reporting, so you can focus on running your business.
Instagram Ads
Your brand had 3 seconds, make them count.
Instagram doesn’t reward ordinary brands. It rewards bold ones. The ones with a clear identity, a compelling offer, and ads so well-crafted that stopping to look feels natural.
At least 30% of Instagram users have purchased a product or service they first discovered on the platform and that number is climbing as Meta’s AI gets better at placing the right content in front of the right person at precisely the right moment. Instagram is a different beast to Facebook. It boasts the highest engagement levels of any social media platform, with 2–7% of users actively interacting with each post but only when the content earns it. Reels, Stories, carousels, shoppable posts, each format demands its own strategy, its own rhythm, its own creative language.
That’s exactly what Red Herring Digital brings to the table. We combine data-driven audience targeting with scroll-stopping creative to make your brand impossible to ignore and easy to buy from. 65% of Instagram’s top-performing brand posts feature a product directly. So stop hiding yours and start selling with confidence.
Google Ads
Social media builds desire. Google captures it.
When someone types “best [your product]” or “[your service] near me” into Google, they’re not browsing, they’re deciding. That moment of intent is the most valuable real estate in digital advertising, and it’s available to your business right now.
At Red Herring Digital we set up your campaigns from the ground up: Search, Performance, Shopping, Remarketing, Display, YouTube and track not just clicks, but every conversion through full GA4 integration. Every form submission, every purchase, every phone call are measured, attributed, and reported with complete transparency so you always know exactly what’s working and why.
Reach listeners in moments that matter. Audio advertising designed for attention, frequency, and brand recall without visual noise.
Tell your story at scale. We plan, produce, and optimise video campaigns that balance brand impact with performance outcomes.
Native, fast, and scroll-stopping. We create and run TikTok campaigns that feel organic while delivering serious performance.
We optimise your brands image and performance across all devices to ensure peak technical authority and user reach.
What you get
- Ad Account Setup & Audits
- Campaign Strategy
- Target Audience Research
- Creative Strategy & Full Ad Production
- Ad Copywriting
- Media Buying & Optimisation
- A/B Testing & Optimisation
- Conversion Tracking
- Scaling
- Monthly Reporting
KINTO is Toyota’s flexible car rental service, designed for people who want the convenience of driving without the commitment of ownership.
They partnered with us to scale awareness, drive app signups, and build trust across a competitive mobility landscape, all while targeting renters at key decision-making moments.
Always on
- Increased app downloads through targeted paid channels
- Lead generation from high-intent audiences
- Ongoing brand visibility across social and streaming platforms
Promotional campaigns
For KINTO Australia, we deliver end-to-end campaign management, encompassing strategy, creative development, audience targeting, media buying, and performance optimisation. They partnered with us to scale awareness, drive app signups, and build trust across a competitive mobility landscape, all while targeting renters at key decision-making moments.
Book,
Load, Go
828k Impressions
283k Reach
13k Website Visits
Do Less,
Live More
Ran over Meta, Youtube & Spotify combined with Influencers
4.2 Million Aussies Reached
19 Million Impressions
48.9% Increase in Website Visits
Deakin Residential Services provides on-campus accommodation for students at Deakin University across Melbourne, Geelong and Warrnambool.
8+ years of continuous campaign growth
We have managed Deakin Residential Services’ Meta and Google Ads for over eight years, building long-term brand awareness and supporting key application periods across domestic and international student markets.
Always on
- Built a full-funnel, always-on strategy that consistently drives users from awareness through to application.
- Segmented domestic and international campaigns to improve relevance and increase qualified enquiries.
- Optimised peak application periods using high-intent audiences to maximise application volume.
Seasonal campaigns
For Deakin Residential Services, we run two distinct campaign streams, one for the domestic Australian market and one for international audiences, each tailored to different decision timelines and messaging needs.
Belong Better.
15% Increase in domestic applications.
Begin Your Australian Adventure.
6% Increase in international applications.
The Official Store of the NBL partnered with us to grow their eCommerce presence, drive conversions, and build a loyal fanbase.
Always on
- Year-round revenue growth through full-funnel paid media
- Lead Scalable campaign structure driving consistent sales from high-intent audiences
- Continuous growth of the NBL Store email list via paid lead generation
- ROAS x10 average over 12 months
Seasonal campaigns
We manage NBL Store’s extensive calendar of promotions throughout the year, from limited-edition drops and team collections to seasonal sales, ensuring each campaign is performance-optimised for maximum impact
Indigenous Round
x8 ROAS
EOFY Sale
x13 ROAS
Frequently asked questions
What are the most popular types of online advertising today?
The most popular online advertising types are search ads (Google/Bing), social media ads (Facebook, Instagram, TikTok), display banners, video ads (YouTube/TikTok), native ads, influencer marketing, and retargeting campaigns.
What makes Red Herring Digital advertising stand out?
At Red Herring Digital, we recommend the best advertising channels based on your needs and audience, and manage all types of advertising for you. We also have a fully equipped studio capable of handling all your brand’s content creation needs. Our in-house video production specialists use the latest tools to deliver high-quality content. We continuously monitor advertising results and optimise them daily, so you can be completely worry-free.
To learn more about our studio, visit Yarraville Studio Hire.
What are the best strategies for running online advertising campaigns in 2026?
There’s no one-size-fits-all approach to online advertising; every business is unique. At Red Herring Digital, we don’t rely on guesswork; we base our strategies on real data. If you want your brand to achieve the best possible performance across multiple advertising channels, get in touch with us. After analysing your business, we’ll recommend the most effective strategies tailored specifically for you.
What types of advertising does Red Herring Digital offer?
At Red Herring Digital, we cover all types of online advertising, from Google Ads and YouTube to Spotify, Meta (Facebook & Instagram), and Display ads. We have the full resources and expertise to manage any type of advertising your brand needs, ensuring your campaigns are executed and optimised for the best results
Live Dashboards –
see performance as it happens.
Want to track your results?
We will create you a custom dashboard that you’ll have 24/7 access to.